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Strategic brand management : creating and sustaining brand equity long term
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| Testo a stampa (moderno) | ||
| Monographs | ||
| Description | *Strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer. - 2. ed London : Kogan Page, 1997 443 p. ; 24 cm. |
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| Year | 1997 | |
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Notes and Bibliography |
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| Language | Inglese | |
| BID | PUV0355812 | |
| ISBN | 9780749420697 | |
| 0749420693 | ||
| OCLC | 876203849 | |
| Subjects | Marchi di commercio [e] Marchi di fabbrica | |
| CLASSIFICAZIONE DEWEY | 658.827 PROMOZIONE DELLE VENDITE. MARCHI E MARCHI DI FABBRICA |